I
never predict. I just look out the
window and see what is visible—but not yet seen.”
Peter Drucker
I’ve
Been Thinking. . . about what I see when I look out the window and into the
future.
Rate
yourself on a scale from 1 to 10. One if
you are a Blatant Blah up to a ten if you are a Vibrant Visionary.
Blatant
Blah is satisfied with the present, hates the idea of change and believes the
status quo is a trophy to be attained. A
number ten Vibrant Visionary is just the opposite.
In
my opinion, Roberto Goizueta was a '10'. . .
a Vibrant Visionary.
The
name Roberto Goizueta is well known at the Coca-Cola Company and throughout the
business world. Goizueta was the
chairman and chief executive of the Coca-Cola Company for nearly two decades.
In
a speech he reportedly gave to the Executive's Club of Chicago a few months
before he died, Goizueta made this bold, visioning statement: "A billion minutes ago, human life
appeared on Earth. A billion minutes
ago, Christianity emerged. A billion
seconds ago, the Beatles performed on 'The Ed Sullivan Show.' A billion Coca-Colas ago. . . was yesterday
morning. And the question we are asking
ourselves now is, 'What must we do to make a billion Coca-Colas ago this morning?'"
That
is a question of a Vibrant Visionary!
Mr.
Goizueta was undoubtedly committed to making Coca-Cola the undisputed best
company in the world. When he took over
Coca-Cola in 1981, the company's value was $4 billion. Under his leadership, the company experienced
a 3500 per cent increase in value to $150 billion.
Goizueta's
success stretched far beyond the dollars.
His commitment to people motivated him to nurture, coach and mentor
others to assume increased levels of leadership. As Robert W. Woodruff, the namesake of
Coca-Cola, took Goizueta under his mentorship, Goizueta continued the people
building culture.
Visionary
leaders know it takes people to achieve those lofty visions.
Goizueta
believed that: "At end of every day
of every year, two things must remain unshakable; our constancy of purpose and
our continuous discontent with the present."
Discontent
with the present. . . An inherent
characteristic of every Vibrant Visionary.
Blatant
Blah is ordinary, stagnant, boring and forgettable.
Vibrant
Visionaries are a bit weird, with crazy ideas, unquenchable passion and a
unique sense of 'what could be.'
Goizueta's results speak for themselves. . .
Vibrant
Visionaries separate themselves from group think. They make us think. They think anything is possible -- like a
cell phone, Facebook, cruise control, cure for cancer or a host of other ‘unthinkables.’
How
do you go from Blatant Blah to Vibrant Visionary? First, we need to understand some of the
differences. Here are a few comparisons.
. .
1. Vibrant Visionaries see the world as a blank
slate where they have been placed to produce a masterpiece. Blatant Blahs see the conditions of the world
dictating the make-up and quality of their masterpiece.
2. Vibrant Visionaries consider the impossible
possible. Blatant Blahs are convinced
the seemingly possible is really impossible.
3. Vibrant Visionaries are always looking for
the next calculated risk. Blatant Blahs
calculate the risk and avoid anything with less than a 92% chance of success.
4. Vibrant Visionaries stick out. Blatant Blahs fit in.
5. Vibrant Visionaries continually evaluate HOW
they think. Blatant Blahs just think
they think.
6. Vibrant Visionaries make sense out of
weird. Blatant Blahs think anything is
weird that doesn't make sense.
7. Vibrant Visionaries are always searching for
the next peak to conquer. Blatant Blahs
are desperate to find a plateau where they can rest.
8. Vibrant Visionaries are contrarians. Blatant Blahs hate contrarians.
9. Vibrant Visionaries relish the privilege to
challenge 'what is.' Blatant Blahs enjoy
the security of 'what is.'
10. Vibrant Visionaries welcome the potential
misery of uncertainty. Blatant Blahs
prefer the certainty of misery to the misery of uncertainty.
It's
evident, the world of Vibrant Visionaries and Blatant Blahs are worlds
apart. We all exist somewhere on that
continuum. I guess the question is
whether the remainder of our lives will be a blah repeat of the past or
forgetting the past to create a fresh vibrant future.
“As
a visionary leader, you’ll find beauty where others do not. You’ll seek opportunity where others find
only problems, and you’ll see answers where others haven’t recognized the
questions.”
Sheila Murray Bethel